Advertising Confidence Declines in June

first_img A third executive noted that he downgraded his confidence. “I think auto sales are slowing down, so that might lead to more budget cuts in the back half otherwise I’d say 10, not eight,” he said. “Our goal is to stabilize declining revenues in print while we secure growth and new revenue through our emerging channels. And not just ad revenue, but also direct-to-consumer revenue.” A second executive, a chief revenue officer, points out that his growth is going to come from digital, primarily. “The reality is that print revenue is limited, whereas “digital” does not truly exist in the same manner — it represents all digitized media — thus, naturally provides more opportunities for brands.” Welcome to the Magazine Media Advertising Confidence Index, a new proprietary data initiative that each month will measure how executive managers are feeling about their prospects for the coming months. The index asks participants to rate their confidence on a scale of one to 10, and to indicate where their ad spend is coming from, print or digital. Participating companies come from all sectors of the industry and reflect a broad profile of today’s magazine-media world. (See accompanying list below). In this month’s iteration, we find that advertising confidence has declined as we start the month of July from the same period last month. Our respondents combined for an average confidence rating of 6.5 on a scale of one to 10, down from 6.8 in early June. A slew of factors in the participants’ individual businesses played a role in this new sentiment, with some more optimistic, but most less. For example, one CEO says, “The reason for my optimism is that June was one of the strongest months in company history, and was 135 percent higher than June the previous year. “And the reason for caution is that we announced a fairly healthy price increase effective July 1st. We had a number of long-term clients who locked in campaigns under the old pricing. We may have just pulled forward our normal sales. Historically, July is a decent sales month, with August being light,” the executive added. “We’ll see what happens over the next 60 days.”last_img read more

Defense Hawks Stand Firm on Need to Boost Defense Spending

first_imgMore than 100 Republicans in the House have vowed not to support any fiscal 2016 spending bill that allocates less than $561 billion for DOD’s base budget, the amount requested by the Obama administration.In a letter to House GOP leaders, 102 Republicans underscore the growing number of conflicts across the globe and the fiscal constraints already imposed on the military in demanding that the Pentagon be granted significant relief from the Budget Control Act spending caps this year.“In light of the bleak assessments provided by our military leaders, we are writing to inform you that we cannot vote for any spending measure for FY 2016 that does not fund base requirements for national defense at or above the $561 billion level,” the group stated in the letter.Most significantly, the letter — spearheaded by Rep. Mike Turner (R-Ohio), chairman of the House Armed Services’ Tactical Air and Land Forces Subcommittee — warns congressional leadership against passing a full-year continuing resolution, a backup scenario for funding the government if bipartisan budget talks fail to produce a deal raising the caps on defense and non-defense spending, reports the Hill.“Seeking to fund our defense activities through a full-year continuing resolution would bring about devastating consequences to our national security and would amount to an abdication of our principal duty to ‘provide for the common defense’ of the nation,” the letter stated.While it’s not clear what the ultimate impact of the letter will be, it appears to be a show of strength by defense hawks unhappy with hardline conservatives who, in addition to forcing House Speaker John Boehner (R-Ohio) to step down, don’t want to negotiate higher spending levels. In that sense, the letter could increase pressure on GOP leaders to strike a deal with the White House and Democrats to raise the spending caps. Dan Cohen AUTHORlast_img read more

VIDEO Watch Highlights From Wilmington Public Schools Art Show

first_imgWILMINGTON, MA — Wilmington Public Schools held its 7th Annual Art Show at the Wilmington Middle School earlier this week.  Artwork from each grade and each school was displayed throughout the school’s cafeteria, main hallway, and lobby.  Student-created films were shown in the auditorium.Wilmington Community Television was on hand for the event. Watch the highlights they captured, including a short interview with one of the show’s organizations, Wilmington Middle School Art Teacher Neal Roberts:——Below are 750 photos capturing many of the 1,200 submissions: Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email [email protected] Share this:TwitterFacebookLike this:Like Loading… RelatedNews & Notes From WCTV: Wildcat TV After School Club Starting At Wilmington High SchoolIn “Community”PHOTOS: 750 Photos From Wilmington Public Schools Art ShowIn “Education”NEW STEW: Meet Local Author Marty Conley On July’s Book StewIn “Videos”last_img read more