Hvar Tourist Boards have united! Signed an agreement on the separation of local tourist boards in the area of ​​the island of Hvar

first_imgWith this agreement, the current tourist boards, which include the Tourist Boards of Hvar, Stari Grad, Jelsa, Sucuraj and Vrbovska, will develop joint projects and programs and implement joint promotional and marketing activities, and jointly develop and promote the entire island of Hvar.  An agreement on the association of local tourist boards in the area of ​​the island of Hvar was signed in the town of Hvar today. Hvar Tourist Board – Wow how nice it sounds. Finally, because the synergy and branding of regions, and especially islands, is the only logical one, and not that there are x tourist communities on one island that do not cooperate and each develops its own tourism. Crazy and counter productive. The signing of the agreement was also attended by the Minister of Tourism Gari Cappelli, who pointed out that today the foundations for mutual cooperation have been laid and the beginning of a new story for the entire island of Hvar. “With this agreement, the island of Hvar becomes a complete story in terms of tourism, a tourist destination that can be better developed and promoted under one name and brand. This agreement is an example of what we wanted through our legislative changes, to encourage the association of destinations that work together to have a much better position in the market and develop projects that will stimulate overall economic development. Numerous synergy effects should result from this, not only in the quality of market performance in the entire area, but also in the much-needed cost efficiency in the field of project promotion and implementation.. ” pointed out Minister Cappelli during the signing of the agreement.  According to data from the eVisitor system, the island of Hvar was visited by 338.000 guest tourists last year, who spent 1,7 million nights. Guests from Slovenia, Germany, Great Britain, the Czech Republic, Poland and the United States spent the most nights.  Do you want market development or the status quo and stagnation? That’s the only question you have to ask yourself. If you want to move forward, then synergy and association is the only right path. There is no alternative. It should be reminded that with the adoption of the package of tourist laws in the Croatian Parliament this year, ie the Law on Tourist Boards and Promotion of Croatian Tourism, the Law on Membership in Tourist Boards and the Law on Tourist Tax, financial instruments were introduced (Fund for Underdeveloped Tourism and Continent and united tourist boards) which enable more transparent financing of both regional and local tourist boards in underdeveloped tourist areas and encourage the association of tourist boards.  This is news that should have been published at least 10 years ago, but better late than never. I hope that this move will encourage other islands (Rab, Krk, Brač, etc. da) to understand that only with synergy and one brand can they move forward. It has nothing to do with politics, but exclusively with market development. News of the year! Incredibly! Finally! Unreal! Synergy is possible! – so we could put the title (that we are a click byte medium), but in this case the news that the tourist boards on the island of Hvar have joined can certainly bear the aforementioned epithets. The signing of the Agreement on Association of Local Tourist Boards of the Island of Hvar was attended by the President of the Hvar Tourist Board Rikardo Novak, President of the Old Town Tourist Board Antonio Škarpa, President of the Jelsa and Vrboska Tourist Board Nikša Peronja and President of the Sućuraj Tourist Board Ivan Slavić. and signed a joint agreement, last_img

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