Last month, Discovery Communications announced branding for a new 3D television network called 3net which was created as part of a joint venture with Sony and IMAX. Discovery made the announcement during a Sony press event at the 2011 Consumer Electronics Show. Discovery’s other properties include the Discovery Channel, the Science Channel and the recently launched Oprah Winfrey network called OWN.3net will officially launch this year thanks to the network’s first distribution deal with DirecTV. The network plans to offer full programming for 24 hours a day, 7 days a week and maintains the world’s largest library of native 3D television content. 3net will be offered on DirecTV channel 107 and will kick off programming on February 13 at 8pm with world-premieres of new, one-hour 3D programs including:CHINA REVEALED (8:00 PM)China’s beauty is little seen, often hidden and always surprising. This hour-long series explores the thronging cities, epic vistas and spiritual heartlands of this huge and mysterious nation in stunning 3D. Produced by Natural History New Zealand Ltd.INTO THE DEEP 3D (9:00 PM)This IMAX special takes audiences on a spectacular three-dimensional exploration of the undersea world. Using the IMAX 3D camera in its underwater housing for the first time, this film captures unique marine life and magnificent underwater vistas.FORGOTTEN PLANET (10:00 PM)Explore the strangest places on earth – once vibrant cities now completely devoid of all humanity. This series of one-hour programs imagines the world humans will one day leave behind by exploring what we’ve already abandoned. Produced by Flight 33 Productions.New programming will continue to debut every night in February beginning at 9pm EST.Read more at the 3net press releaseBrian’s OpinionIf there is going to be a 3D network succeed, this one may be it. IMAX was first on the scene with their 3D films so the company brings to the venture years of content that will work well on the new network. Discovery’s experience with networks along with their own programming also helps to round out an impressive library of content. Of course, if a 3D television network is going to be successful it needs to make sure viewers have access to 3D televisions.Like HD televisions, 3D television will continue to reduce in price and within a few years I’m sure there will be a pretty significant footprint of 3D viewers. Where 3net has the advantage now is that it will be one of the first networks to capture 3D viewers. There are some risks to being first, but there are also rewards. If 3net can secure other deals with satellite and cable providers those rewards will continue to grow.