Ben Jerrys Wants to Make CBDInfused Ice Cream—Once Its Legal

first_img“We are committed to bringing CBD-infused ice cream to your freezer as soon as it’s legalized at the federal level,” the company said. “We’ve submitted a comment to [the Food and Drug Administration’ in support of legalization.”And you can, too: Send the FDA a comment online through July 2.As sister site Mashable pointed out, unless this hypothetical ice cream contains “obscene” amounts of CBD, consumers won’t notice many side-effects.While users have claimed the compound is effective in treating health issues like anxiety and pain, dosing varies case to case. Besides, orally consuming CBD is less effective than inhaling it.But Ben & Jerry’s isn’t just chasing a trend.The confectionary plans to use high-quality, sustainably sourced CBD (among other ingredients) from its home state of Vermont.“After all, values-led sourcing is an important part of our process when we churn up new ice cream innovations,” according to an announcement.“We aspire to love our fans more than they love us and we want to give them what they’re looking for in a fun, Ben & Jerry’s way,” McCarthy added.Consumers can sign up online for updates on the journey to a CBD-infused pint.More on & Jerry’s Are Making Ice Cream to Help Save the World‘Stranger Things’ Ice Cream Flavors Are Coming to Baskin-RobbinsTwo Teens Create the Ultimate Hack for Messy Ice Cream Cones No stranger to groovy flavors, Ben & Jerry’s this week unveiled its latest creation: CBD-infused ice cream.Cannabidiol (CBD), the non-psychoactive compound in cannabis and hemp products, has been making headlines for its perceived health benefits.Now, the maker of my favorite frozen dessert (Cherry Garcia froyo, of course) is hopping on the bandwagon.While the FDA currently prohibits adding CBD to food and beverages, today’s public hearing on its legalization could incite change.“We’re doing this for our fans,” Ben & Jerry’s CEO Matthew McCarthy said in a statement.This campaign is more than a simple marketing ploy to take advantage of the cannabinoid’s growing popularity. It’s a highly political move. Stay on targetlast_img

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